What price, tag? A study of community voice and the monetization of Twitter

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Twitter increasingly represents the first draft of history and as a source for journalists. Yet, this increasing importance of the site comes at a time when Twitter marched toward and then reached profitability. Potential virtual communities such as #BlackTwitter experienced issues with increased commercialization of Twitter including various types of disruption. This study suggests the … Continue reading What price, tag? A study of community voice and the monetization of Twitter

‘It’s Maine; People Like to Feel Connected’: Traditional Standards and Community Engagement in Local Television News

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New communication technology creates new ways for local television journalists to both engage with and learn about their communities. At the same time, there seems to be an overall push for these journalists to connect with their communities in multiple other ways. This study employs a thematic analysis of interviews with local television journalists in … Continue reading ‘It’s Maine; People Like to Feel Connected’: Traditional Standards and Community Engagement in Local Television News

Cultural geography: Local news fosters audience attachment to spaces and places in the digital era

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Despite the endless struggles that larger, daily print newspapers have battled for years — including circulation and revenue declines and increasing digital competition — geographically-bounded, small-town, weekly print newspapers across the United States continuously remain vital to their communities in the digital age, as they remain faithful to their fundamental function as providers of reliable … Continue reading Cultural geography: Local news fosters audience attachment to spaces and places in the digital era

Crafting a Community: Staff Members’ Conceptions of Audience at a City Magazine

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News organizations often develop content that serves the interests of advertisers and audiences. City magazines, which cater to affluent readers while aiming to reflect their communities, provide an important site of analysis for this trend. This study used participant observation and interviews at a Midwest city magazine to understand how it used the relationship between editorial content and advertising to increase profits and serve readers and advertisers. The findings reveal how staff members discursively constructed their audience, commodified that audience as a product for advertisers, and understood the community they serve and their function within it.

Community Journalism for the 21st Century: Cultural Competence and Student Reporting in Urban Neighborhoods

This study sought to identify factors that influence the cultural competence of student journalists covering urban neighborhoods. The findings indicate that professional norms, including objectivity, contribute to a culturally competent approach to community reporting. An over-reliance on these norms, however, can hinder culturally competent reporting. Empirical support was found for previously identified dimensions of cultural competence: awareness, knowledge, and skills to interact effectively with people from different cultures, as well as that the ability to negotiate an “insider” or “outsider” status. The study provides the possibility of a new norm for community journalism-to promote understanding across cultures.

Community Journalism: Relentlessly Deviant? CATA of Normative Deviance and Localness in American Community Newspaper Websites

Computerized content analysis software, or CATA, offers intriguing insight into the publication of normative deviance on the websites of American community and non-local newspapers. CATA of news factors, ANOVAs, and Pearson’s correlations indicate that community newspaper websites remain “relentlessly local,” but are otherwise as focused on normative deviance as metropolitan and national publications. Put another way: Once localness is established, online community newspaper content is statistically indistinguishable from online metropolitan and national newspaper content.